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But that is exactly how adidas crafted the midsole of their brand new shoe. Futurecraft 4D are the first high performance running footwear created througha process called Digital Light Synthesis. Adidas partnered with CARBON, a technology company that develops products through hardware, software and molecular science, to pioneeran entirely new manufacturing technique. According to a statement from adidas, theprocess uses digital light projection, oxygen-permeable optics and programmable liquid resin to form the midsole of the Futurecraft 4D shoe. The process helps adidas towards their goal of providing bespoke footwear tailored to individual physiological data and customer desires. Despite the influence of technology to improve almost every other aspect of our lives, for eons the manufacturing process has followed the same four steps that make up the product development cycledesign, prototype, tool, produce, said Dr. Joseph DeSimone, Carbon Co-Founder and CEO. Carbon has changed that; weve broken the cycle and are making it possible to go directly from design to production. RELATED: Adidas Makes Running Shoes From Recycled Ocean Plastic Adidas took 17 years worth of data from real runners to create Futurecraft 4D. The shoe aims toaddress movement, cushioning, stability and comfort with one single component. The goal is tomake the ultimate running shoe for all. Futurecraft 4D will be released this month, but on an extremely limited scale; only 300 pairs will be available to friends and family of the brand. Adidas hopes to deliver5,000 pairs toretail for Fall/Winter 2017 and 100,000 รองเท้าส้นเตารีด เกาหลี พร้อมส่ง pairs by the end of 2018.
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Off Sides Under Armour shares have dropped by more than 50 percent in the past year Source: Bloomberg Under Armour's diversification into footwear was a big impetus behind its shares skyrocketing in recent years. It's a far more lucrative business than selling t-shirts. Under Armour fans knew the company for its performance gear and were also starting to trust its shoes. A broad trend toward athleisure -- wearing activewear outside the gym -- also helped Under Armour. But its early success with sneakers made for basketball star Stephen Curry was what really gave investors hope Under Armour could growfrom a company with $4.8 billion in annual saleslast year to one matching Nike's $32 billion in annual sales. Fast Footing Breaking out Under Armour's revenue growth by segment shows that footwear was growing at a much faster pace than its apparel business Source: Bloomberg But then came Adidas and the big shift to more casual looks and away from performance styles, which stunted Under Armour's nascent shoe business. Meanwhile, Under Armour had other problems, including the bankruptcy of big wholesale client The Sports Authority and CEO Kevin Plank's effusive praise for President Donald Trump, which alienated Curry and other top athletes and customers. In a panic to catch up after sales growth in the latest quarter dropped below 20 percent for the first time in 26 quarters, Under Armour resorted todiscounts and selling stuff for the first time to downmarket stores such as Kohl's Corp. Sinking Sales Under Armour's revenue growth fell below 20% for the first time in 26 quarters Source: Bloomberg Plank has blamed fashion for falling sales and said he wants Under Armour to sell more fashion-forward items. But unlike Nike and Adidas, Under Armour is too young of a brand to trot out the kind of retro shoesshoppers want right now.And although itlaunched alifestyle fashion line last year, Under Armour Sportswear, it's too small to make a difference to the bottom line. Spending the kind of time and money Under Armour needs to make a real fashion statement would be a waste, chasing a trend that will eventually flame out,notes Bloomberg Intelligence analyst Chen Grazutis.Instead, Under Armour shouldfollow Nike's lead and stay focused on giving customers the performance products at the heart of its brand. While Nikehas always been รองเท้า ส้น สูง สวย ๆ ไซส์ เล็ก a fashion powerhouse , it gained credibility by first making sure its shoes and gear worked for athletes. Anyone can make a t-shirt or a pair of canvas kicks, but customers who trust Nike'sperformance gear are more eager to buy its products to wear off the court. Under Armour has the breathing room to make a comeback: Investors have become sodownbeat on the stock that consensus estimates call for zero earnings growth over the next three years, compared to 25.4 percent average growth over the past five years. He wanted his sweat-wicking tee to servea practical purpose for customers.
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