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"We helped Warby grow from 20 to 300 people while we were there," says Korey, Away's CEO. "We feel so strongly that the future of retail is direct to consumer." Not only are direct to consumer brands cheaper--since they cut out the middleman (a.k.a., the retailer)--they offer a constant feedback loop that traditional consumer products companies don't have, says Korey. "If a customer goes into a [traditional] luggage store and says 'That purple is whack,' you're never going to know about it," she adds. "With direct-to-consumer, the brand constantly learns how to better serve the customer." Since officially launching Away in 2015, the pair have found plenty of opportunities to test that theory. The New York-based company, which offers four sizes of bags starting at $225, has sold more than 50,000 suitcases--helping it book $12 million in sales in 2016, its first full fiscal year. Away is on track to more than quadruple that figure to $48 million in 2017, says Korey. Of course, the founders have a ways to go before Away becomes a household name. That and, well, luggage just isn't all that sexy. "The advantage of eyeglasses is they are fashion accessories. They can get featured in the fashion press and become a topic of conversation at the dinner table," says Neil Blumenthal, the co-founder and co-CEO of Warby Parker. "Luggage is not as discussed as frequently," adds Blumenthal, who acts as an advisor to Away.
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